DESIGN, STYLE & INNOVATION was the continuing message as Alfatherm made their return to North America at the IWF 2016 show in Atlanta.
Over the four days a steady flow of customers showed great interest in seeing the 3DL new foils that Alfatherm were launching on the market.
ALFATHERM’s booth this year featured eight display walls showcasing their partnerships with the leading TFL producers including two TREND ZONE areas which were designed to engage in dialogue with visitors about future market trends.
In an exclusive partnership with TAFISA the ten colours of their new VIVA range with Alfatherm’s pioneering EIR surface matching the TFL board was definitely one of the highlights of the show with many sample requests being made for sample rolls for new range evaluation.
Another stand out presentation resulting in instant sample roll requests was the UNIBOARD Wall featuring an exclusive design partnership with a beautiful Walnut design in two colours called Mimosa and Dalia together with a new surface embossing called Sequoia plus another EIR design co-operation this time featuring six colours in a Brushed Elm décor.
Further exclusive design partnerships with ARAUCO featuring their MHERGE range of four distinct colourways and for the first time with FUNDER showing an elegant ELM print also with EIR surface features.
European board manufactures EGGER were also represented with two EIR designs, the Tortona Oak in three colours and the more flowery print of Cape Elm in a very light colour and the darker anthracite.
Also displayed were four interesting trend colours, Vino, Fjord, Indigo and Curry all with a paint effect surface which was another pioneering innovation from Alfatherm from several years ago and now firmly established as the must have finish on solid colours.
These will add an interesting addition to the already established stock range of TAFISA and ARAUCO colours.
Last but by no means least the two TREND ZONES provoked lively discussion, focus was clearly targeted towards the abstract concrete designs of Metropolitan and Medieval as well as the EIR Moonstone Ash.
Interestingly a last minute addition in a very rustic Walnut print called Noce Lirico made it clear to the Alfatherm design team that this was one for the future and it will be back to the drawing board back home in Italy to choose colours to present to the market.
In conclusion it was clear that visitors believed that ALFATHERM have raised the bar again with their new designs especially those featuring EIR technology bringing 3DL closer to the look and feel of real wood, and they can clearly continue with their mantra of, DESIGN – STYLE - INNOVATION